[Homeroast] WSJ Report

miKe mcKoffee mckona at comcast.net
Thu Apr 10 22:36:14 CDT 2014

FWIW the C Market is actually down from a peak of over $3/lb back in 2011
when it starting back down hitting an extreme low edging around $1/lb early
Fall 2013 (well below farmer sustainability) before the pendulum began
rapidly swinging back up closing today $2.061, up 30c since just Monday!
Which BTW was down from over $2 a couple weeks ago. Makes making purchases
professionally a challenge to say the least. 

What the article was mainly discussing was the lack of quality checks and
balances and recourse when an importer or roaster direct buys a future crop
from a farmer/co-op etc and/or sample doesn't match delivered shipment. For
instance a pre-purchase sample might cup a great 92 and shipment arrive
cupping 87 or worse, what then? No easy answers...

Slave to the Bean miKe mcKoffee
URL to Rosto mods, FrankenFormer, some recipes etc:

Ultimately the quest for Koffee Nirvana is a solitary path. To know I must
first not know. And in knowing know I know not. Each Personal enlightenment
found exploring the many divergent foot steps of Those who have gone before.

Sweet Maria's List - Searchable Archives http://themeyers.org/HomeRoast/ 

-----Original Message-----
From: Homeroast [mailto:homeroast-bounces at lists.sweetmariascoffee.com] On
Behalf Of Bob Glasscock
Sent: Thursday, April 10, 2014 7:37 PM
To: homeroast at lists.sweetmariascoffee.com
Subject: [Homeroast] WSJ Report

Yesterday's Wall Street Journal had an article on the coffee trade that
basically asserted that consumers are increasingly demanding when it comes
to the quality of coffee in their cups. Futures prices are up to nearly
$2/lb., caused in part by Brazil's drought. Sweet Maria's Tom Owen was
quoted in the article, which hinted that coffee importers are not well
protected against poor quality, by asserting that at SM, "...if the
quality's not there, the coffee is worth zero." Just thought the SM
community would be very proud of Tom's being a good spokesperson as well as
an outstanding supplier. 

 Bob Glasscock 

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