[Homeroast] Bonaverde coffee machine

Steve Hamm steve.hamm at gmail.com
Mon Dec 2 18:18:45 CST 2013


I expect that this erudite group probably knows vita vs verde. But the
average Joe will probably be thinking "bona-v-sumthin" and one Latin-root
compound word starting with 'bona' is as 'good' as another. Certainly
they're close enough for the newcomer to benefit from the brand status of
Bonavita, in essentially the same space. I'd certainly chase them off *my*
lawn.

That said, I wish them well -- but poach from another language -- bonvert?


On Mon, Dec 2, 2013 at 5:45 PM, kevin creason <ckevinj at gmail.com> wrote:

> Verde and vita are not alike at all!
> Vita is life and Verde is green.
>  On Dec 2, 2013 4:10 PM, "Steve Hamm" <steve.hamm at gmail.com> wrote:
>
> > If I were at the Bonavita company, I'd be having my attorneys send
> letters
> > to these guys. Bonaverde is awfully close to Bonavita, and all in the
> > high-end coffee maker marketing space. Sic 'em.
> >
> > And that's independent of whether this thing actually makes something
> that
> > tastes good. (I'd guess they're probably good if you've been drinking
> > Folgers or *bux.)
> >
> >
> > On Mon, Dec 2, 2013 at 12:32 PM, John Nanci <john at chocolatealchemy.com
> > >wrote:
> >
> > > IMO yes.  They need to rest.  And also, counter to what they claim,
> they
> > > are not the first to come up with this idea or even prototype.  And
> when
> > > this was pointed out to them, they either totally ignored it or said
> they
> > > were the first to try and bring it to production.  I saw a prototype of
> > the
> > > same three in one machine at an SCAA event a few years back.
> > >
> > > Alchemist at large
> > > John
> > >
> > >
> > > At 04:38 PM 11/27/2013, you wrote:
> > >
> > >> Interesting device, but shouldn't you let the beans rest before
> brewing.
> > >>
> > >> http://www.coolhunting.com/food-drink/bonaverde-coffee-
> > >> machine.php?utm_source=feedburner&utm_medium=feed&
> > >> utm_campaign=Feed%3A%20ch%20%28Cool%20Hunting%29
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