[Homeroast] [homeroast]Specialty coffee ultra fancy packaging trend

Dave dbcraw at gmail.com
Fri Mar 11 13:45:57 CST 2011


As a home roaster, I don't know why I should care.
Dave

Some days...
It's just not worth chewing through the leather straps


On Fri, Mar 11, 2011 at 10:16 AM, michael brown <disracer at msn.com> wrote:

>
> for example?
>
> > Date: Fri, 11 Mar 2011 13:02:28 -0500
> > From: edbourgeois at gmail.com
> > To: homeroast at lists.sweetmariascoffee.com
> > Subject: [Homeroast] [homeroast]Specialty coffee ultra fancy packaging
> trend
> >
> > I've been noticing a trend of the top specialty roasters using really
> > fancy and I assume expensive packaging on their better/special
> > coffees. Of course this can be an advantage for the larger players for
> > attracting customers who might be impressed by this kind of bling but
> > has little to do with coffee. Not sure how others feel about this but
> > I find it quite discouraging.
> >
> > --
> > Ed Bourgeois aka farmroast
> > Amherst MA.
> > http://coffee-roasting.blogspot.com/
> >
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