[Homeroast] [homeroast]Specialty coffee ultra fancy packaging trend

Rich rich-mail at octoxol.com
Fri Mar 11 12:31:34 CST 2011


It is nothing more than selling the sizzle instead of the steak.

On 03/11/2011 12:02 PM, Edward Bourgeois wrote:
> I've been noticing a trend of the top specialty roasters using really
> fancy and I assume expensive packaging on their better/special
> coffees. Of course this can be an advantage for the larger players for
> attracting customers who might be impressed by this kind of bling but
> has little to do with coffee. Not sure how others feel about this but
> I find it quite discouraging.
>



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