[Homeroast] [homeroast]Specialty coffee ultra fancy packaging trend

Bryan Wray bwray_thatcoffeeguy at yahoo.com
Fri Mar 11 12:27:08 CST 2011

Why do you find it discouraging?


Bryan Wray

Compass Coffee


Bryan at CompassCoffeeRoasting.com

It is my hope that people realize that coffee is more than just a caffeine delivery service, it can be a culinary art- Chris Owens

--- On Fri, 3/11/11, Edward Bourgeois <edbourgeois at gmail.com> wrote:

From: Edward Bourgeois <edbourgeois at gmail.com>
Subject: [Homeroast] [homeroast]Specialty coffee ultra fancy packaging trend
To: "sm" <homeroast at lists.sweetmariascoffee.com>
Date: Friday, March 11, 2011, 10:02 AM

I've been noticing a trend of the top specialty roasters using really
fancy and I assume expensive packaging on their better/special
coffees. Of course this can be an advantage for the larger players for
attracting customers who might be impressed by this kind of bling but
has little to do with coffee. Not sure how others feel about this but
I find it quite discouraging.

Ed Bourgeois aka farmroast
Amherst MA.

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