[Homeroast] [homeroast]Specialty coffee ultra fancy packaging trend

michael brown disracer at msn.com
Fri Mar 11 12:16:25 CST 2011


for example?

> Date: Fri, 11 Mar 2011 13:02:28 -0500
> From: edbourgeois at gmail.com
> To: homeroast at lists.sweetmariascoffee.com
> Subject: [Homeroast] [homeroast]Specialty coffee ultra fancy packaging trend
> 
> I've been noticing a trend of the top specialty roasters using really
> fancy and I assume expensive packaging on their better/special
> coffees. Of course this can be an advantage for the larger players for
> attracting customers who might be impressed by this kind of bling but
> has little to do with coffee. Not sure how others feel about this but
> I find it quite discouraging.
> 
> -- 
> Ed Bourgeois aka farmroast
> Amherst MA.
> http://coffee-roasting.blogspot.com/
> 
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