[Homeroast] [homeroast]Specialty coffee ultra fancy packaging trend

Edward Bourgeois edbourgeois at gmail.com
Fri Mar 11 12:02:28 CST 2011

I've been noticing a trend of the top specialty roasters using really
fancy and I assume expensive packaging on their better/special
coffees. Of course this can be an advantage for the larger players for
attracting customers who might be impressed by this kind of bling but
has little to do with coffee. Not sure how others feel about this but
I find it quite discouraging.

Ed Bourgeois aka farmroast
Amherst MA.

More information about the Homeroast mailing list