[Homeroast] my first real roaster!

Joseph Robertson theotherjo at gmail.com
Thu Jan 6 12:30:46 CST 2011


Changing the coffee world one palate at a time. Nice work Greg. Sounds like
a new roaster as well. That is how it started for me. I wanted to know how I
could have this every day.
Cheers,
Joe

On Thu, Jan 6, 2011 at 9:44 AM, Greg Hollrigel <ghollrigel at gmail.com> wrote:

> It is funny though.
>
> As I'm sure you all do, I know several people who drink/drank the black
> burnt coffees that are so easily available, and then when they taste fresh
> cups from my fresh homeroast, they are always surprised at how amazing
> coffee can taste.  Two recent incidences occurred over the holidays for me.
>
>
> My brother in-law was staying with us, and he doesn't drink coffee because
> it always tastes burnt and bitter.  I made him a small latte, and he was
> completely floored how good it was.  He said he never tasted anything like
> that before.  It was so good, he asked for a second cup, and now he is a
> coffee drinker, at least when he gets home-roasted at my house.
>
> The other instance was equally pleasing.  A friend of my wife's asked for
> some comments on a vacuum brewer for her husband.  I gave her my comments.
> She appreciated them, but emphasized that her husband is the kind of guy
> who
> buys pre-ground coffee and leaves the bag open for the coffee to dry out.
> So I roasted them some Panama and Sulawesi for them to try in their new
> vacuum brewer.  They both came back to me saying how much better the fresh
> coffee is, and the husband now wants to get into home roasting, too.  ...
> and I smile as he starts slipping on the now formed slippery slope.  :-)
>
> On Thu, Jan 6, 2011 at 9:33 AM, Joseph Robertson <theotherjo at gmail.com
> >wrote:
>
> > Tom,
> > I concur,
> > While it may be generally accepted it has nothing to do with reality
> today
> > and it is not a roast level. This is what the craft roasting generation
> of
> > today is up against or should I say challenged with. We have out work cut
> > out for us showing by taste that there are many more colors ( flavor
> notes
> > etc.) to the coffee rainbow than previously experienced by our
> predecessors
> > and our parents generation. I have to accept that there are many who
> could
> > give a *&^% about any of this and only want a caffeine fix and will never
> > venture outside of there familiar zone. When the student is ready the
> > roaster will appear.
> > Push on with your passion. When the time is right they will find you.
> > Joe
> >
> >
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Ambassador for Specialty Coffee and palate reform.


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