[Homeroast] Another home roaster takes the plunge

Doug Hoople doughoople at gmail.com
Wed May 19 13:52:35 CDT 2010

Hi Michael,

You're at a crossroads that many of us can only dream of, which isn't the
same as actually being there. Being there is where it's at.

The safe and sane choice would probably be to stick to the warehouse
operation. It sounds like it's off to the right start and has got legs. It
could be very easy, if you got into the cafe, to lose focus and not excel at

I don't know your situation, and I don't know how much drive/energy/manic
madness you have. Doing both would be very tempting, indeed, though, so what
a crossroads!

Nice, though, to see someone turning something he loves into a living!
Whichever way you go, best of luck to you!


On Tue, May 18, 2010 at 9:56 PM, michael brown <disracer at msn.com> wrote:

> I know this a home roasters list.  This is where i started.  I just want
>  to share my excitement with fellow enthusiasts.
> I took my first big
> plunge when i got a 3kilo USRC roaster and leased a small warehouse
> space to start going after wholesale accounts.  That was in January.
> And things have been good.  Every month has trumped the previous month,
> got one really good account (she owns 2 cafes and catering business), a
> few smaller accounts, and more in the works.
> NOW, i've been
> approached to buy a coffee house here in town.  The potential here is
> huge.  I'd move my roaster into the cafe, clear out all nick-knacks they
>  have cluttering the space, simplify the menu, retrain the staff, and
> bring the focus back to coffee.
> I thought i took my biggest risk
> earlier this year when i signed the lease to the warehouse.  But i still
>  work weekends at my "regular" job.  If this deal comes through, NOW
> i'll be taking my biggest risk.  I'd have to quit my job to devote
> myself full time to the cafe and wholesale business.
> My bank is
> looking in to what they could offer me as far as financing, so this
> might not even work out at all if the financing doesn't come through.
> And
>  my roasting began with sweet marias.  It started with the i-Roast 2,
> then the Behmor.  I actually had my first wholesale account with the
> Behmor (my church).  I still read and follow the list and contribute
> when i can.  So if nothing else, this is a letter of thanks.  To Tom
> especially, and to all you who make this list what it is.
> I have no
> idea what God has in store for me next.  It might be to buy and revamp
> this cafe, it might be to be turned down on the financing and focus on
> wholesale, heck it might be to fail entirely in the coffee biz (i sure
> hope not).
> One thing is certain; it's been one heck of a ride and i
> am very blessed to have found a hobby that i might could make a living
> off of.
> Okay now i'm rambling.  it's nearing midnight and i've got
> deliveries in the morning and about 15 pounds to grind.
> Thanks again
> friends!
> God Bless!
> Happy Roasting!
> Michael B
> b'ham, AL
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