[Homeroast] OT Marketing

g paris pchforever at gmail.com
Tue Mar 9 06:47:15 CST 2010


"We obsess about coffee so you don't have to."

"WARNING: Tasting our coffee will make all others taste bad."


  both sound really good!

g

On Mon, Mar 8, 2010 at 1:20 PM, Steven Van Dyke <coffee at svandyke.com> wrote:

>
>
>>
>> I've thought about a marketing "angle" for quite some time but have been
>> chicken to implement it. No more. It's simple. Advertising something like
>> "THE BEST coffee in Clark County, if YOU don't agree your cup is on the
>> House". Probably make it shorter.
>>
>> Yes, much can be learned from Charbucks. None of it about quality coffee,
>> all of it about marketing.
>>
>
> "Our coffee is the best.  First one's free if you don't agree."
>
> "Coffee that tastes like it smells - and it smells GOOD!"  (that's how I
> explain homeroast to people)
>
> "We obsess about coffee so you don't have to."
>
> "WARNING: Tasting our coffee will make all others taste bad."
>
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