[Homeroast] Query

Ryan M. Ward silvercro_magnon at hotmail.com
Sat Jan 30 16:26:10 CST 2010



Oh, I was not aware that the acquisition had gone though. Good to know. 
-- 
Ryan M. Ward

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> From: mirrera at me.com
> To: homeroast at lists.sweetmariascoffee.com
> Date: Sat, 30 Jan 2010 10:52:27 -0500
> CC: homeroast at lists.sweetmariascoffee.com
> Subject: Re: [Homeroast] Query
> 
> I think Green Mtn makes some reasonably good coffee.  Though the brand  
> isn't seen as "premium" as much as it was to start, it still has some  
> good connotations, despite being sold in grocery, 7-11, and Mickey D's.
> 
> I was at their roasting facility a couple of weeks ago (though not  
> inside), and it's a company very well thought of in that part of VT.   
> At their visitor center/cafe they have some nice exhibits on coffee,  
> from farm to finished product. There is material on roast levels  
> (encouraging people not to buy burnt coffee), and various origins and  
> their flavors.  I picked up some Guatamala and Kenya beans, and both  
> were C+ to FC and fresh.
> 
> They were one of the best performing stocks of the 00's, driven  
> largely by acqusition. Now, with the virtual monopoly on single serve  
> (they own Keurig), and the recent Diedrich acquisition, they're poised  
> for more growth. And of course the McDonald's business has been good  
> to them. They have diverse distribution channels, and are leaders in a  
> few of them (though most of the profit and growth is in the Keurig  
> business).
> 
> I'd be interested to hear Tom's take on their buying/sourcing, but I  
> think as far as producing a quality product, and especially being a  
> good corporate citizen, they're doing a pretty good job.
> 
> -AdkMike
> 
> On Jan 30, 2010, at 10:14 AM, "John M. Howison"  
> <johnmhowison at gmail.com> wrote:
> 
> > Greem Mountain Coffee Roasters, known on Wall Street as GMCR, has been
> > going up at a handsome, even dramatic, rate.  For investors, this has
> > been nice, and maybe it's not over, but what does it say to coffee
> > freaks like us?
> >
> > -- 
> > Contra muros, mater rubicolla
> >
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