[Homeroast] City? City +? Full City?

Yakster yakster at gmail.com
Mon Feb 22 12:41:27 CST 2010

It reminds me of the lengths that the major beer breweries (Coors, etc.) go
to to ensure a consistent product brand... Hops and to a lesser extent
barley like coffee, is a crop that varies each season so there's a lot of
processing and mixing involved to ensure that the taste remains the same and
any seasonal variation is smoothed out.

I prefer to enjoy the seasonal flavors in my coffee and beers.


On Mon, Feb 22, 2010 at 10:30 AM, Allon Stern <allon at radioactive.org> wrote:

> On Feb 22, 2010, at 1:13 PM, Jim Gundlach wrote:
> > Since the great majority of their customers will not try lighter roasts,
> Starbucks can hold a large market share in the United States without
> providing their customers the best taste experience from the coffees they
> sell.
> That is assuming that the coffees they sell are any good at lighter roasts.
> Roasting dark allows them to sell coffees that would otherwise be
> unpalatable at lighter roasts; hence maybe they DO provide the best taste
> experience from the coffees they sell, but not the best taste experience
> possible.
> Or more likely, the best *consistent* taste experience from the coffees
> they sell.
> -
> allon
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