[Homeroast] City? City +? Full City?
allon at radioactive.org
Mon Feb 22 12:30:19 CST 2010
On Feb 22, 2010, at 1:13 PM, Jim Gundlach wrote:
> Since the great majority of their customers will not try lighter roasts, Starbucks can hold a large market share in the United States without providing their customers the best taste experience from the coffees they sell.
That is assuming that the coffees they sell are any good at lighter roasts.
Roasting dark allows them to sell coffees that would otherwise be unpalatable at lighter roasts; hence maybe they DO provide the best taste experience from the coffees they sell, but not the best taste experience possible.
Or more likely, the best *consistent* taste experience from the coffees they sell.
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