[Homeroast] PBS on TV in 29 minutes at 10:30 P Pacific Time tonight (2-2)

Doug Hoople doughoople at gmail.com
Thu Feb 4 03:42:15 CST 2010


Thanks, Tom, as always, for the insights.

It's hard to get the inside scoop, so we're grateful for the information you
make available to us.

Doug

On Wed, Feb 3, 2010 at 12:20 PM, Tom & Maria - Sweet Maria's Coffee <
sweetmarias at sweetmarias.com> wrote:

> Yes , it follows the head of the Oromia Cooperative Union around. One issue
> people in the trade have with it is that, especially since this came out, he
> has  some notion that he is the saviour, and should be deified. Oromia has
> had very mixed results in terms of quality, from there 100+ mills. They are
> a huge, powerful cooperative. There is some good info in Black Gold but I am
> not sure of the portrait it paints, and of Tadesse himself. Last 2 trips I
> have spent time with the YCFCU and SCFCU (Yirga Cheffe Coffee Farmers
> Cooperative Union, and Sidamo ...) and had some interesting experiences
> visiting mills with them. Quality issues persist, and the problem is that if
> they ruin coffee in processing, they are not capturing the full potential
> value of it, and returning that to the farmers. I think the coops are
> actually doing a poor job of quality control, with no communication between
> mills and no standards. See my videos on you tube of really bad cherry
> selection and fermentation techniques... anyway, i am getting sidetracked -
> but there are a lot of issues that black gold doesnt even touch on... -Tom
>
>
>
> Greetings, all,
>>
>>
>>
>> Here in the SF Bay Area, KTEH TV will be showing a short film called
>> "Black Gold", described this way,  "Black Gold" examines the global coffee
>> industry and the challenges faced by small coffee growers. (Documentary).
>>
>>
>>
>> Sorry for the short notice.
>>
>>
>>
>> Happy Roasting,
>>
>>
>>
>> robert yoder
>>
>>
>>
>> sent from my dinner table
>>
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>
> --
> -Tom
>
>
> ____________________________________________________________________________
> "Great coffee comes from little roasters" - Sweet Maria's Home Coffee
> Roasting
>              Thompson & Maria - http://www.sweetmarias.com
>
> ____________________________________________________________________________
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