[Homeroast] Anthropology of Coffee

raymanowen at gmail.com raymanowen at gmail.com
Wed Aug 4 00:05:44 CDT 2010


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   The anthropology of coffee
   By MAGGIE KOERTH-BAKER<http://ninesheets.com/author/maggie-koerth-baker/>
    | Published: AUGUST 3, 2010
   [image: nomcoffeenom.jpg]

   In 1991, coffee-drinking seemed to be on its way out in the United
   States. From a peak consumption of 3.2 cups per day per person on average in
   1962, coffee consumption was down to measly 1.75 cups. There were good
   reasons for this: Nobody liked the cheap, nasty sludge generally available
   and the entire experience reeked of Grandma.

   Enter advertising giant Ogilvy and Mather, working for Maxwell House.
   Their suggestion: Segment the product by quality, value and personal
   image..."

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   The anthropology of
coffee<http://www.boingboing.net/2010/08/03/the-anthropology-of.html>

   Maggie Koerth-Baker
<http://www.boingboing.net/author/maggie-koerth-baker/>at
   5:23 PM Tuesday, Aug 3, 2010

   [image: nomcoffeenom.jpg]

   In 1991, coffee-drinking seemed to be on its way out in the United
   States. From a peak consumption of 3.2 cups per day per person on average in
   1962, coffee consumption was down to measly 1.75 cups. There were good
   reasons for this: Nobody liked the cheap, nasty sludge generally available
   and the entire experience reeked of Grandma.

   Enter advertising giant Ogilvy and Mather, working for Maxwell House.

   Their suggestion: Segment the product by quality, value and personal
   image..."


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   The anthropology of
coffee<http://www.boingboing.net/2010/08/03/the-anthropology-of.html>

   In 1991, coffee-drinking seemed to be on its way out in the United
   States. From a peak consumption of 3.2 cups per day per person on average in
   1962, coffee consumption was down to measly 1.75 cups. There were good
   reasons for this: Nobody liked the cheap, nasty sludge generally available
   and the entire experience reeked of Grandma. Enter advertising giant Ogilvy
   and Mather, working for Maxwell House. Their suggestion: Segment the product
   by quality, value and personal image..."

Persist in old ways; expect new results - suborn Insanity...


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