[Homeroast] [homeroast]Tom, any comments on the symposium "The single serve market" session?

miKe mcKoffee mcKona at comcast.net
Thu Apr 15 21:24:28 CDT 2010

Instant any form or brand of coffee forget it. However, tried a Nespresso
shot while at Kitchen Kaboodle about six months ago and it actually wasn't
foul and was marginally drinkable straight up. For the average Joe Mug who
doesn't have the desire to go through the time, expense and effort of
becoming a real home barista they are a decent way to go. Haven't tried the

What really gets my craw is Charbucks now doing pour-over bar coffee as if
it's something they invented while in reality they're copying high end
coffeehouses they've been loosing market share to. And using crap mediocre
coffee at best touting it as Artisinal.

LIFE'S TOO SHORT TOO DRINK BAD COFFEE! The Sirens Call to great coffee has
nothing to do with the Mermaid.

Slave to the Bean Kona Kurmudgeon miKe mcKoffee
URL to Rosto mods, FrankenFormer, some recipes etc:

Ultimately the quest for Koffee Nirvana is a solitary path. To know I must
first not know. And in knowing know I know not. Each Personal enlightenment
found exploring the many divergent foot steps of Those who have gone before.

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> -----Original Message-----
> From: homeroast-bounces at lists.sweetmariascoffee.com 
> [mailto:homeroast-bounces at lists.sweetmariascoffee.com] On 
> Behalf Of Edward Bourgeois
> Sent: Thursday, April 15, 2010 6:26 PM
> To: homeroast at lists.sweetmariascoffee.com
> Subject: [Homeroast] [homeroast]Tom,any comments on the 
> symposium "The single serve market" session?
> This was the session description.
> ***"The Single Serve Market :: Batch brewing, which defined brewed
> coffee preparation for decades, is being challenged in both the mass
> market and high-end specialty by a proliferation of new technologies
> and a revival of old favorites. The advent of the K-cupR, the CloverR,
> soluble innovations in Starbucks' VIAT, the revival of MelittaR and
> ChemexR pourover methods, all point to an exciting, paradigm-shifting
> phenomenon and this two-part session will explore how brewing to
> order, by the cup, is changing every part of the coffee business.
> Session one will look at innovations like K-CupR, NespressoR, and VIAT
> and how they're making huge inroads into the at-home coffee
> marketplace. Is this simply adding dimension to the at-home coffee
> marketplace, or is this a microwaveable-popcorn style paradigm
> shifter? We'll be addressing these issues along with insiders in the
> mass-market single cup brewing industry, evaluating consumption
> trends, supply issues, and quality developments.
> Session two will look at how cutting-edge, high-end coffee bars have
> embraced single serve coffee preparations like the CloverR, siphon
> bar, pourover bar, and other by-the-cup brewing systems. How are these
> developments transforming the consumer experience of specialty coffee?
> Are these workable ways to run a business, or just a good show? Is
> this a fad, or is "brewing by the cup" here to stay? Join leaders in
> the brew-by-the-cup retail movement in discussing and demonstrating
> the mechanics of this transformation to the coffee retail
> environment."***
> The whole K-cups, Pods, Via thing is really spooky. And it's catching
> on in my area. Green Mt. is pushing the K-cups hard in the northeast
> -- 
> Ed Bourgeois aka farmroast
> Amherst MA.
> http://coffee-roasting.blogspot.com/
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