[Homeroast] [homeroast]Tom, any comments on the symposium "The single serve market" session?

Sandy Andina sandraandina at mac.com
Thu Apr 15 20:36:04 CDT 2010

Well, I must confess we (and even I) drink K-cups at our house. But the great thing is the adaptor that lets me enjoy my homeroast as a single serving at optimal temp, minimal cleanup, and not as much fuss as other method.

The Via stuff is pretty awful, though. And the Senseo adaptors result in the same weak, small, tepid cup that the pods produce--only they taste better than the pods.

Ain't nothing like the real thing, though, for 'spro or a full pot.
On Apr 15, 2010, at 8:26 PM, Edward Bourgeois wrote:

> This was the session description.
> ***"The Single Serve Market :: Batch brewing, which defined brewed
> coffee preparation for decades, is being challenged in both the mass
> market and high-end specialty by a proliferation of new technologies
> and a revival of old favorites. The advent of the K-cup®, the Clover®,
> soluble innovations in Starbucks’ VIA™, the revival of Melitta® and
> Chemex® pourover methods, all point to an exciting, paradigm-shifting
> phenomenon and this two-part session will explore how brewing to
> order, by the cup, is changing every part of the coffee business.
> Session one will look at innovations like K-Cup®, Nespresso®, and VIA™
> and how they’re making huge inroads into the at-home coffee
> marketplace. Is this simply adding dimension to the at-home coffee
> marketplace, or is this a microwaveable-popcorn style paradigm
> shifter? We’ll be addressing these issues along with insiders in the
> mass-market single cup brewing industry, evaluating consumption
> trends, supply issues, and quality developments.
> Session two will look at how cutting-edge, high-end coffee bars have
> embraced single serve coffee preparations like the Clover®, siphon
> bar, pourover bar, and other by-the-cup brewing systems. How are these
> developments transforming the consumer experience of specialty coffee?
> Are these workable ways to run a business, or just a good show? Is
> this a fad, or is “brewing by the cup” here to stay? Join leaders in
> the brew-by-the-cup retail movement in discussing and demonstrating
> the mechanics of this transformation to the coffee retail
> environment."***
> The whole K-cups, Pods, Via thing is really spooky. And it's catching
> on in my area. Green Mt. is pushing the K-cups hard in the northeast
> -- 
> Ed Bourgeois aka farmroast
> Amherst MA.
> http://coffee-roasting.blogspot.com/
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Peace & song, 

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